What marketing strategies do major companies around the world employ? People are likely to think that they are only using social media marketing, paid advertising campaigns, mobile push notifications and even SMS marketing techniques. And people also think that email marketing is something that brands did in the early days of digital marketing, when people used AOL to check their mail and only a few people used Hotmail and Gmail. But this is not true ! Both large and small businesses still rely heavily on email marketing techniques for activating new products, introducing new offers, and informing dedicated subscribers about discounts. E-mail has never gone out of style and SMEs know it only too well. It’s one of the most cost-effective ways to send notifications to registered users and, more importantly, businesses can categorize mailing lists based on consumer demographics. It allows them to send different emails to different users in different categories. Email has evolved significantly over the past 40 years. Business email hosting services are different from personal email services. Since businesses need to send bulk emails, manage different scheduled email deliveries, track email open rates, and monitor responses in real time, small businesses need a reliable, customizable and cost-effective email service provider.
What are the factors that determine good email hosting services?
Email hosting is the service that allows the user to send and receive emails over the networks, while the email client (or application) you use usually allows you to read and write. only write e-mails. Choosing the first email hosting for a business might not be easy. When shopping for email hosting services, here are three things you should look for:
- Web hosting as part of shared web hosting
Many web hosting partners also offer email hosting services. If you’re looking for web hosting plans for your small business or freelance business, be sure to check out their email hosting services as well.
- Self-hosted email services
Private hosting can be the expensive alternative to shared hosting, but you can host your email service privately instead of using a third-party service. If you can handle the extra costs of maintaining servers and employing system administrators, self-hosted email services are the best way to go.
Third-party email hosts usually provide additional services at reduced costs. Subscriptions to third-party email services usually come with other tools, including built-in video conferencing, team project sharing platforms, chat options, shared contacts, and email scheduling options.
Perfect Email Hosting Services for Small Businesses
Here are nine of the best email hosting services that small businesses around the world use for marketing and communication:
Office 365 is the go-to email hosting service for any small business that uses a mix of Microsoft apps. Whether your employees rely heavily on Word, Excel, and PowerPoint, or regularly use SharePoint, Skype, and OneNote applications, your business will benefit from leveraging the features offered by Office 365. It provides a platform that can unify the functions and functionality of almost all Microsoft applications at a competitive subscription rate.
G Suite is the one-stop solution for all startups and SMBs who want to keep important business data in the cloud. If your business infrastructure relies on cloud-based tools for regular functions, then G Suite should be your email host of choice.
The various tools provided by G Suite include contacts, shared contacts, email, calendar, file storage and sharing, voice and video conferencing options, team chat, internal social network, instant messaging, file editing and collaboration, intranet and tasks.
If your business already has the best web host, you don’t need anything more than a dedicated email hosting service. In this case you should always check rack space. This dedicated email hosting service comes with several tools with the monthly subscription.
Rackspace offers two great options for all users: Hosted Exchange and Email Hosting. The email hosting service has all the tools and services needed to manage a team’s emails, contacts, and calendars. Advanced email features such as shared calendars, contacts, archiving tools, and push emails come with the hosted version of Microsoft Exchange.
If your business wants to create email accounts for its customers, you need look no further than Ice Distortion. It provides the user with the necessary tools to manage multiple email accounts and addresses across multiple domains. He is a proponent of white labeling. Therefore, you can add your company logo and letterheads to your clients’ webmail accounts. It provides users with contacts, team chat, instant messaging, calendar, email, file editing, file storage, tasks, file sharing, voice and video conferencing at budgetary costs.
Greatmail is the best low cost email hosting for small businesses that require minimal features. greatmail offers the most basic hosting services along with custom domain addresses. It has two plans for subscribers – the standard plan and Greatmail’s Groupware plan. This is a very cost-effective email hosting service for businesses looking for just a few features.
FastMail comes with customizable storage options at manageable costs. It is an email hosting service that focuses on all the essentials of email hosting services including contacts, calendars, and events. The standard plan is the basic FastMail subscription plan which includes 25GB storage space, email push notifications, calendar, contacts, and a custom domain. Small businesses usually opt for the Professional plan which provides businesses with 100 GB of storage space per user.
Intermedia exchange email
Not happy with your existing email host? Are you looking for a new one? Then you should consider Intermedia exchange email. This email host uses Microsoft Exchange for migrating work email to a new host. Hence, it comes with value-added features including shared calendars and contacts. It is a great option for small and medium businesses as it provides the user with unlimited mailbox storages even with the most budget plans.
You can think of Zoho workspace like the Zoho version of Office 365. It is similar to G-Suite and has several features including shared contacts, office suite, spreadsheets, collaboration platforms, Cliq for team communication and calendars. Zoho is a modern service provider with a social networking twist on messaging services. You might find its admin panel a bit complex or even intimidating, if you are a novice user. However, small businesses with five or fewer employees can avail Zoho Business Email Hosting for free!
bluehost is ideal for any SMB that wants an email hosting service, web hosting, and email client in one neat package. It offers free domain and site creation services as well as email hosting services. With 24/7 technical support, Bluehost is an economically feasible choice for almost any small business aspiring to succeed.
When getting the professional email hosting provider for your business, always compare their prices, customization options, spam filtering options, attachment limits, maximum number of accounts supported, technical support, storage space, uptime guarantee and applications (desktop and mobile).
Email Hosting Services: Lots of Good Choices
Go for the email host that offers the most features at competitive prices. Always read their reviews carefully before believing their claims. It will help you find the best services at the best prices.
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