Rackspace Urges Businesses to Embrace Their Mail Servers by Dispelling Common Hosting Myths
The cyber landscape is constantly changing. To stay one step ahead, it is therefore essential that companies have access to experts who can adapt and develop the techniques used to ensure the security of important data.
More than 40 years after the Queen became the first head of state to send an email, Rackspace today warns businesses not to take theirs for granted. At this time, businesses embraced email as a tool, not only for internal communications, but also for selling and providing services to customers. It has become paramount that businesses now take a hard look at how they store, retain and secure their emails. Otherwise, companies risk not only their access to important data and information, but also their reputation.
“With the growing popularity of workplace collaboration apps and tools, it’s easy for IT teams to turn away from older components like messaging and the infrastructure that supports it. But that doesn’t mean it’s old hat,” commented John Engates, Chief Technology Officer at Rackspace.
>See also: Why email is the weakest security link – and how to fix it
“Email still plays a vital role in businesses around the world, so ignoring its ecosystem could potentially leave businesses vulnerable to security threats. By exposing the myths surrounding email hosting, we want to show organizations how valuable well-functioning servers are to overall business success.
Myth 1: I don’t need email anymore, I have instant messaging
With collaboration tools like Slack and Skype for Business on the rise, businesses are benefiting from the speed of instant messaging and new ways to organize workloads. However, these tools cannot simply replace email, which remains a universally expected form of communication between professions.
With a growing blur between our professional and private lives, instant messaging (IM) apps only add to the problems and make it easier for accidents to happen, like sending a particularly personal message to an important client. Unlike instant messaging, emails support a kind of etiquette, allowing businesses to stay professional and preserve their reputation, making it an important and relevant part of businesses.
>See also: Email challenges Facebook and other millennial messengers to survive
Myth 2: Only technophobes get caught in phishing
It can be underestimated how sophisticated phishing attacks are. It’s not just the less technically capable who can be targets in your business. In fact, phishing emails can be a big deal. Figures reported by the National Fraud Intelligence Bureau showed that reported incidents increased by 21% over a period of just 12 months, with email being the most popular channel, accounting for more than three-quarters of incidents.
. The thing is, phishing emails are extremely convincing and can look legitimate unless you look carefully for the signs. To some extent, these scams are psychological rather than technical, and anyone can be a target.
By carefully reviewing the filters and solutions available to help protect email users, as well as training employees to spot the signs of these scams, businesses can ensure they are well protected. It’s also important to foster an open culture in the company, so that employees feel comfortable reporting any human error that could impact company security. In this way, the company can act.
Myth 3: Don’t care about the weather
As high-profile cases show, weather is always a force to be reckoned with when it comes to accommodations. Our own research shows that 30% of breakdowns result from bad weatherand when they do, a power outage can have a devastating impact on a business.
Not only limiting access to vital data internally, but also disrupting communication with customers. This in turn can negatively affect the business, ruining any credibility to provide reliable service to customers.
>See also: NHS Trust trusts emails before publication
In order to stay equipped to deal with all the interruptions mother nature throws at them, businesses need to make sure they have the mechanisms in place to ensure power is maintained. It’s also important that proper disaster recovery processes are in place and reviewed regularly, so that if something unexpected happens, the business is equipped to deal with it.
Myth 4: Your data isn’t going anywhere
Anyone can be guilty of storing our emails on a server, expecting them to appear whenever we need them. However, little is known about what happens to this data when it is not properly maintained on a server.
As the amount of data stored on a disk increases, the likelihood of “little rot” does too. This is where the data slowly deteriorates as the loads that hold it in place on the server disperse to the surrounding parts, just like heat loss from a house.
Any company that wants to be able to retain and access the data it stores must develop processes for its maintenance. Integrity check systems or self-healing algorithms can help ensure data longevity, although this can add a layer of complexity to an already complicated situation for businesses. Choosing to outsource email hosting can ensure that they have access to the expertise needed to properly maintain and store data.
>See also: Are emails about missing sandwiches the biggest waste of time in the workplace?
Myth 5: It’s riskier to outsource your emails
It is assumed that the further away the data is physically, the more vulnerable it is to attacks. This is not the case and companies should avoid thinking so. Especially since outsourcing can actually help reduce risk.
Placing corporate mail servers in the hands of an organization with the necessary security expertise can ensure that sensitive data is protected. This, coupled with the skills needed to leverage the latest tools and innovations, can help the business continue down this path.
The cyber landscape is constantly changing. To stay one step ahead, it is therefore essential that companies have access to experts who can adapt and develop the techniques used to ensure the security of important data. In-house expertise can be difficult to find and retain, especially with such a competitive IT skills job market, so looking outside may be the best option. Especially since some hosting and email support organizations offer solutions tailored to the needs of specific industries with strict security requirements, such as healthcare or finance.
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