Security monitoring

Ford and ADT to invest $100 million in vehicle safety monitoring joint venture

Ford and ADT Security set to invest $100 million in joint venture to launch in early 2023 that will protect both cargo and valuables stored in commercial and private vehicles, first with aftermarket accessories and more later with systems integrated into new vehicles.

The new joint venture, called Canopy, will combine ADT’s professional security monitoring and Ford’s video camera technology to protect Ford vehicles and, potentially, those of other automakers.

The first Canopy products will be sold to dealerships, major retailers and online. Ford Pro will be an important launch partner providing these solutions to commercial and government customers of all sizes.

“Thieves have been even more active during the pandemic and know that business owners are storing valuable equipment in vehicles, often carrying over $50,000 worth of equipment. Canopy is here for those who are tired of flights threatening their livelihoods,” said Franck Louis-Victor, vice president of Ford New Business Platforms, during a conference call describing the new venture.

“The key to Ford’s software transformation is new ideas like Canopy and collaborating with other innovators like ADT, which brings vehicle safety leadership by protecting families, homes and businesses” , says Louis-Victor. (photo below left), a seasoned Renault executive who joined Ford in 2021 to help develop new businesses in mobility services.

Canopy will integrate camera-based security solutions into Ford vehicles for seamless protection inside and outside vehicles.

Elliot Cohen, director of development for ADT, explains that the joint venture creates a new class of protection for business and personal vehicles. “Vehicles are consumers’ second most valuable asset, and helping to protect them extends ADT’s safe, smart and sustainable solutions far beyond the home,” he said, adding that Canopy will use the continuous monitoring of ADT.

Canopy plans to launch multi-sensor security systems with professional monitoring available early next year.

The first products manufactured and sold will be available in the US and UK for the industry’s largest commercial and retail vans and vans – including the Ford F-150, battery-electric F-150 Lightning , the Transit van and the E-Transit electric battery – and will be easily installed by customers to protect work and leisure equipment.

The FBI estimates that stolen work equipment cost more than $7.4 billion in 2020 in the United States, and thefts of valuable work equipment are believed to be understated in stolen vehicle reports.

Canopy will seek factory vehicle integrations with other automakers over time. “We’re setting up this venture to target a broader customer base than Ford and broader than ADT,” says Canopy interim CEO Christian Moran, who adds that Ford has been researching and testing the ideas behind the new venture for two years.

franck louis-victor ford.jpg Canopy’s first smart vehicle security system accessory will use acoustic sensors for pickup trucks, on-board cameras, radar, LTE wireless broadband and GPS, Moran says.

The initial product will have a camera that can be mounted in the cargo area of ​​a van or on a van facing the bed. The platform will use artificial intelligence technology to identify and flag “credible” threats while reducing false alarm signals.

Customers will be connected to the system through the Canopy app to stream live video from the vehicle, be notified of suspicious activity or review past events.

The system will trigger a smartphone alert if it detects indicators of potential criminal activity, such as glass breaking, metal cutting, or suspicious movement or noise near the vehicle.

Customers can notify would-be thieves that they are being watched by speaking through the smartphone app, enabled by a two-way audio feature which will be available next year.

The system will alert ADT’s monitoring professionals if it detects someone loitering around or breaching the vehicle. Surveillance officers can then contact customers, fleet managers or the police to take further action to help prevent theft.

“Commercial customers around the world are focused on protecting investments from costly replacements that can impact their bottom line,” said Ted Cannis, CEO of Ford Pro. “Canopy will help Ford Pro provide another service to fleets, helping to improve total cost of ownership by staying productive and avoiding downtime associated with stolen tools.”