Why Liberty Mutual’s new Minions ad has heated the internet

Universal Pictures has partnered with Liberty Mutual, an insurance company, to promote “Minions: The Rise of Gru.” After all, what screams childish shenanigans than saving on car insurance? A spot from the collaboration (above) sees a man fishing and discussing the benefits of Liberty Mutual before boarding a submarine full of Minions who start shouting in their native language.

While the announcement may spur some to switch insurance providers, it mostly upset netizens vehemently. “We need to tackle corporate lobbying, but we also need to freeze Liberty Mutual’s advertising budget. I just saw a must-see Liberty Mutual ad featuring Minions and I felt like I was in my own personal hell. “said a Twitter user. @KatieToTheLeft share. While @KatieToTheLeft wants to take a more rational approach by stopping Liberty Mutual, @The_Alpha_Kong wants to cause chaos after watching the crossover: “I just saw a Liberty Mutual commercial with Minions and it may be time for a serious crime.”

A Reddit user Simply put: Liberty Mutual and the team behind the “Despicable Me” franchise seem to be at a loss for ideas, “I thought ‘god, they’ve hit rock bottom and burst shovels.'” @letitflyely thinks the ad was a match made in corporate heaven, saying “Liberty Mutual WOULD partner the Minions. Can’t think of a more perfect boring duo.”

“Minions: The Rise of Gru” will be released in theaters on July 1, 2022.